trade marks explained

What are trade marks?

A trade mark is a recognisable sign that identifies and distinguishes a product or service from others in the marketplace.  It must be distinctive and differ sufficiently from existing trade mark registrations to avoid confusion for the consumer. 

A trade mark is typically a word, logo or slogan, but it can also be a sound, colour, or a combination of any of these.

A typical trade mark example is the brand name of a cleaning product.

Registering a trade mark isn’t just a task for large companies. If you have a product or service that could benefit from a trade mark, you should protect your identity, whatever the size of your operation.

key features of TRADE MARKS

TERRITORIAL

Trade marks are territorial and cover either a country or groups of countries.

Scope

Trade marks are limited to a specific range of products and services.

valid INDEFINITELY

Valid indefinitely through renewals at defined periods.

Meet our trade mark experts

Whether you know nothing about trade marks or are an industry professional who wants to understand more about our services, we would love to hear from you.

tim noel

Tim is a Manager in the trade mark department, responsible for overseeing and managing the department on a day to day basis.

As a Chartered Trade Mark Attorney, Tim has over 17 years experience in the industry and he joined Lysaght in 2014.

Tim is responsible for the prosecution and renewal of trade marks in several of our African and Caribbean jurisdictions, as well as assisting with developing our database and systems.

richard stilwell

Richard is a Chartered Trade Mark Attorney, becoming qualified in 2018. Richard is a Manager in the patent and design department.

Richard joined Lysaght in 2015 and has considerable experience in both trade marks and patents, allowing him to have a dual role.

In the trade mark department, and alongside Martin, he handles prosecution and contentious matters in several complex jurisdictions.

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